shipment records analysis

List of the contents of this article:

• 1,shipment records analysis China Film and Television Advertising Network (creating the best brand communication platform)
• 2, Monitoring classification of online advertising monitoring
• 3, What can the third-party mobile advertising monitoring system do?
• 4, Can the online advertising monitoring system monitor all the advertising information I put on the Internet?

China Film and Television Advertising Network (Create the Best Brand Communication Platform)

1. China Film and Television Advertising Network is a company specializing in film and television advertising, and its business scope covers Film and television advertising, online advertising, TV advertising, outdoor advertising, print advertising and other fields.

2. CCTN, China's county (city)-level TV station advertising network, has been in operation for 11 years. It cooperates with 1,700 county (city)-level TV stations across the country to serve more than 50 big brand customers and entrusts CTR to carry out advertising monitoring. It is also the only company in China that can provide CTR testing, for The majority of customers enter the county market to provide a broad information dissemination platform.

3. On the 13th, Youku launched the "Role Model Season" to create an online version of "Touching China". On December 8, Youku was listed on the New York Stock Exchange, becoming the world's first independently listed video website in the United States.

4. The purchasing party includes many 4A outdoor advertising company agents such as Yangshi, WPP, Aomei, Qunyi, etc., which often directly publish procurement requirements on it and check the phone numbers of their missing resource suppliers. Free Promotion Network Free Promotion Network is a platform for free promotion in China.

May, Southern Newspaper and Guangming Daily Newspaper Group joined hands to build the Beijing News to strongly enter the Beijing newspaper market, becoming a model for cross-regional operation of Chinese media.

6. [Top Ten Media] Company/Group Ranking x0dx0ax0dx0a CCTV Media x0dx0ax0dx0a The company adheres to keeping pace with the times, pioneering and innovating, and the three main industries of "film and television, tourism and advertising" go hand in hand.

Monitoring Classification of Network Advertising Monitoring

Overseas (Overseas Version of Socialpet A): Well-known advertisements in ChinaFor monitoring service providers, the domestic tool is called "the vast". The domestic advertising channels are basically fully covered, basically covering all advertising materials such as games, e-commerce, finance, live broadcast, tourism, etc. Socialpeta has 30 overseas advertising channels, covering a wide range of industries.

Set up a monitoring platform. Due to the different preferences of consumers in different industries and the different positioning attributes of various types of information, there will also be differences in the platforms where public opinion gather.

Comparative analysis method, whether it is BANNER advertising or email advertising, involves effects other than click rate or response rate. Therefore, in addition to technical indicators that can accurately track statistics, it is still of practical significance to use the traditional comparative analysis method.

What can the third-party mobile advertising monitoring system do?

Third-party monitoring is an indispensable basic function for advertising platforms. A complete monitoring system can help advertisers obtain authentic and effective advertising data endorsed and certified by third-party advertising monitoring companies for in-depth analysis. In this technical column, AdBright advertising deconstructs its inherent logic from the perspective of monitoring.

The third-party data monitoring company is a third-party service platform specializing in data information monitoring, analysis and early warning. It can help enterprises carry out overall industry analysis and user groups' browsing and attention to relevant directions and content. It can provide users' usage analysis and related competitive analysis, and can also carry out public opinion warning.

Multiple forms of warning of public opinion.Through the online public opinion monitoring system, the form of public opinion warning can be customized, such as WeChat, SMS, email, etc., and the system will automatically warn the monitored sensitive information in a timely manner. Comprehensively analyze public opinion data.

Can the online advertising monitoring system monitor all the advertising information I put on the Internet?

So as to effectively evaluate the effect of advertising. Advertising word-of-mouth monitoring Zhida Technology's advertising monitoring platform, by setting monitoring keywords, can monitor the public opinion of the whole network in real time 24 hours a day. Once the keyword is triggered, the public comments made by the advertising audience can be monitored and analyzed, and the attention information can be clear at a glance.

Online advertising monitoring, through mutualStatistical analysis of online advertising, understanding the status of advertising placement, analysis of advertising placement strategy, and evaluation of advertising effect; it is the most direct, effective and objective means for advertisers to understand the dynamics of the advertising market, media composition, and the amount of advertising placement of competitive brands.

Set monitoring keywords. Generally speaking, although the advertising channels chosen by enterprises are affected by various factors, there will be differences, but the audience can express their own opinions from different network channels, or approve, or be dissatisfied, or not optimistic at all, or give relevant suggestions, etc.

---It should be pointed out that the PV and UV of the website cannot be equivalent to the display of advertisements (the number of views and calls). It is more accurate to express the amount of advertising (the number of calls to the advertising code) and the number of plays (the number of views of advertising files).