How to use trade data for pricing strategy

List of contents of this article:

• 1,How to use trade data for pricing strategy Many car reviews evaluate that some cars are very "meaty". What does "meat" mean?
• 2、 How is the reputation of Chang'an Automobile?
• 4、On the third day of the 15th China Blue Book Forum, the two major blind spots in the car market

Many car reviews evaluate that some cars are very "meaty". What does "meat" mean?

1. Meat car means slow starting, slow acceleration, or poor driver skills, and the car reacts too slowly. The factors that cause the meat car are usually the small displacement of the car, the weak start or the car has not been maintained for a long time; causing too much carbon in the car engine, resulting in the meat car.

2. "The car is very meaty" is a new word on the Internet, which means that the vehicle's power is very weak and cannot meet people's requirements for vehicle power.This phenomenon usually occurs in some low-grade vehicles.

3. The meaning of the meat car on the Internet is: the meat car is slow to start, slow acceleration, or the driver's skills are not good, the car's reaction is too slow, etc. Generally speaking, it means that the vehicle's response speed is very slow when starting and accelerating.

Why are fewer and fewer people buying cars under 100,000 yuan?

When there are fewer and fewer "three-nothing" first-time buyers in the Chinese market who do not have a car, no car at home, and no staff, and the additional purchase group is also subject to many restrictions due to the general environment and objective conditions, the decline in market share of less than 100,000 yuan is an unstoppable trend.

First of all, the cost of car maintenance is high.No matter how cheap or expensive the car you buy, a series of expenses such as insurance premiums in the later stage, floating fuel costs, sky-high parking fees, illegal fines and bumpy maintenance fees are indispensable. Therefore, many people don't buy a car, it's not that they can't afford it, but because they can't afford to raise it.

Because the price of used cars is cheap, that's why many young working classes like to buy used cars. The value preservation rate of used cars is very high. When changing cars, there is little money, and it is not painful to change cars. In addition, most young people borrow money to buy a house, and the mortgage is deducted every month.

The last reason is that the current cars depreciate very fast and the depreciation is relatively large, which also affects many people's determination to buy cars. With the continuous improvement of people's quality of life, more and more netizens will begin to pay attention to related car purchase issues.

But in fact, it is not difficult for netizens who pay attention to vehicle information to find that the price of manual transmission models is getting cheaper and cheaper, at least 10,000 yuan cheaper than that of automatic transmission models, but it is still difficult to change the situation of automatic transmission everywhere on the road.

And everyone's car needs are different. For example, some people usually drive just to transport goods. In this case, he is of course more likely to choose a van of tens of thousands of yuan than a luxury car, even if he has the strength to buy luxury cars.

How is the reputation of Chang'an Automobile?

Poor reputation In the minds of consumers, the reputation of Chang'an car is not good. For a long time, there have been endless negative news about Chang'an Automobile, such as vehicle fines, quality problems, inadequate after-sales service, etc.

Judging from the user comments on the Internet, the reputation of Chang'an car is generally good. Many users said that Chang'an car is very cost-effective and the vehicle quality is relatively reliable. In addition, the exterior design and interior workmanship of Chang'an cars have been praised by users.

Chang'an Automobile is very good. Nationally Recognized Enterprise Technology Center announced by the National Development and Reform Commission 20In the evaluation results of 17-2018, Chang'an Automobile ranked first in the industry in the country with 94 points, and ranked first in China's automobile industry for 5 consecutive terms and 10 years in terms of research and development strength.

Chang'an Automobile is a comprehensive automobile enterprise specializing in automobile research and development, production and sales. Its product quality is highly recognized and sought after by consumers.

Good. High-quality service: Chang'an Automobile is user-centered and committed to providing high-quality and refined services. A series of plans for customer service have been issued and implemented, such as the "Soutmate Partner Program", "Project No. 1", "Five Commitments", etc.

The third day of the 15th China Blue Book Forum, the two major blind spots in the car market

1. At the 15th China Automobile Blue Book Forum, Wang Xuanzheng, Chen Zheng, Zhang Ming, Zhang Fan, Shao Jingfeng, Chang Bing, Shan Wei, Fu Jiong, Frank WU, Wu Yue, and almost all of China's automobile design circles came to Wuhan Chegu and jointly carried out "the logic of modeling design has changed Is it?" The discussion, the perfect finale.

2. On the occasion of the upcoming meeting, Dr. Jia Ke, chairman of the China Automobile Blue Book Forum, principal of Xuanyuan School and editor-in-chief of Automobile Business Review, sent an invitation again, warmly welcoming knowledgeable people in the automobile industry to the site of the 15th China Automobile Blue Book Forum to send out their own light and heat, in order to promote automobile The car industry contributes to the progress, living up to itself and the times.

3. The 15th Automobile Blue Book Forum is inThree days after the end of Wuhan, the speech of Cui Dongshu, Secretary-General of the Passenger Federation, suddenly became a hot topic in the automobile market. The original saying was "To support the car market, don't rely on young people, but on us middle-aged and elderly people, and rely on female consumer groups to exchange, upgrade and increase family purchases."