HS code-based segment analysis for FMCG

List of contents of this article:

• 1 、 What are the evaluation indicators of EDM marketing effect?
• 2、 What is EBM fixed-value marketing?
• 3, What are the advantages of the procurement information management system?

What are the evaluation indicators of EDM marketing effect?

In email marketing, the opening rate is the most basic of all email marketing indicators, because the opening rate allows you to intuitively understand the effect of each email marketing promotion activity.

Mail conversion rate Mail conversion rate turnover/total amount sent; turnover: order volume realized through email marketing. The email conversion rate is not only related to the email, but also linked to the enterprise website, the goods themselves, the service level and other factors. It is the core indicator to measure the overall operation of the company.

EDM marketing needs to comprehensively consider multiple factors such as email content, target users, email title, sending time, sending frequency, etc. to formulate a reasonable marketing strategy to improve marketing effect and user conversion rate.

Hello, effect marketing is to pay according to the effect. It is usually billed with indicators such as sales, actions, clicks and even conversion rate. This calculation method has the advantages of fast effect, high cost performance and good flexibility.

The collection and sorting of email contacts. The collection, collation and screening of mailboxes are very important. If you don't do a good job, email marketing may be in vain. The most important thing about the effect of marketing is whether the mailbox is accurate, whether it accurately grasps the characteristics and needs of users, and whether the push population is covered.

What is EBM fixed-value marketing?

1. The so-called database marketing is a marketing method in which enterprises collect and accumulate member (user or consumer) information, and use email, text message, telephone, letter and other means to carry out in-depth customer exploration and relationship maintenance after analysis and screening.

2. EBM: the abbreviation of eBM cross-line marketing. It refers to a set of value-added business flow models formed by integrating the linkage operation of the Internet and non-Internet based on the differences in online and offline environments and business technologies. Note: B: Abbreviation for Branding. M: The abbreviation of marketing marketing. E: The abbreviation of the Internet.

3. In other words, it is to share the daily marketing work of the enterprise with the resources of EBM, which can improve professionalism at the same cost, and reduce the cost of the enterprise with the same effect.

What are the advantages of the procurement information management system?

The online purchase price is clear, and the transaction bill is recorded, which can avoid a lot of dark box operations and ensure the quality of enterprise procurement.

Improve the procurement efficiency of enterprises. The procurement management system is automated through standardized design.All procurement processes eliminate unnecessary procurement links, so as to reduce the error rate and order processing time of the enterprise procurement organization.

Multiple source search methods, compliance and transparency, cost reduction. According to different business scenarios of enterprises, enterprises adopt different source search strategies to realize online procurement control; including open bidding, inquiry quotation, single source, competitive negotiation, competitive negotiation, etc.

There are many advantages of the procurement system. Take the 8Manage SRM procurement management system as an example to explain: First, it shortens the procurement cycle. The purchasing enterprise can freely set the transaction time and transaction method according to the requirements of the purchasing enterprise through the electronic procurement trading platform, which greatly shortens the procurement cycle.